New Google search UI brings color, search options

Google's new search results page brings more search options to the fore amid brighter colors that nod at recent changes made by its rivals.

Small groups of Google searchers over the past week or so have seen the new design as the company tests the new user interface, but not everybody was able to gain access to the interface. On Wednesday, Gizmodo published some tips on how to force Google into serving the new pages, and therefore we can bring you some screen shots of the new look and feel for Google search.



The first thing you'll probably notice is the left-hand rail, which has Google's search options feature presented in full color and in permanent position: previously, you had to toggle the search options feature at the top of the search results page, and the links were presented in Google's classic spartan blue. The search bar at the top of the page also has a big blue "Search" button in place of the gray button that used to occupy that space.

Marissa Mayer, vice president of search products and user experience at Google, told Search Engine Land last week that the new pages are designed to eliminate inconsistencies in how Google presented search results after it added several new elements to the page. But it also mimics what Yahoo and Microsoft have been doing with their search results pages, focusing on presentation and new ways to sort results.

This article was first published as a blog post on CNET News.